Pork Farms has created new individually packed Walls sausage rolls for shoppers on-the-go.

The new design gives consumers the option to snap off one of five individually wrapped trays while keeping the rest sealed.

The pack keeps the product fresher for longer and reduces food waste, while also giving consumers more control over portions.

The design is a response to market research by Addo Foods Group, which found a consumer demand for a tear –off pack suitable for lunches.

Pete Ford, new business manager at Parkside, said: “Pork Farms were supportive of the innovation process for fulfilling this challenging snap-pack brief. The benefits of the resulting pack will be seen throughout the supply chain; it sets Walls apart as an innovator, has great shelf appeal for the retailer and offers many USPs to the consumer in terms of portion control and food waste reduction.”

“The easy-snap process, made possible by the integral perforation in the heat-sealed lidding, is completely new to this market sector. The actual functionality of the packs when used is superb and very satisfying when snapped. In terms of convenience and functionality, it achieves all that we set out to do.”