Oasis is launching an on-pack promotion giving shoppers a chance to win a share of its remaining 2017 marketing budget.
The new ‘Win a Cut of Our Remaining Marketing Budget’ promotion will run between 25 September and 5 November, and will offer consumers the chance to win between £17.61 and £661.48 of the brand’s £34,672 marketing budget. One lucky person will also receive a bonus prize of £1,515.58.
Consumers must enter a unique code on promotional packs to be entered into a prize draw, with more than 1,000 winners selected at random ‘winning moments’ throughout the competition period.
The limited edition promotional packs will appear across Oasis’ 500ml plain and PMP packs and will be supported by the brand’s annual £3million marketing campaign, which includes out-of-home and digital advertising and in-store POS centred around the lunchtime occasion.
The quirky campaign is designed to be refreshingly honest to engage with the brand’s core target audience of 16-24 year olds.
Simon Harrison, customer marketing director at Coca-Cola European Partners, said: “Our new ‘Win a Cut of Our Remaining Marketing Budget’ promotion maintains the unique tone of voice of the Oasis brand, and is another example of how we’re engaging consumers, delivering an original and fun promotion that will appeal to a young adult target audience.
“The prospect of winning part of our marketing budget will encourage both existing and new consumers to buy the much-loved juice drink brand, helping wholesalers and retailers to maximise their sales.”