Bagel brand New York Bakery has announced it is rolling out pre-sliced bagels and refreshed packaging across its range, responding to “shopper demand for greater convenience while strengthening standout in the bakery aisle,” it said.
The change comes as shoppers seek out quicker, more versatile options across breakfast, lunch and snacking occasions, with two in three saying they would prefer their bagels pre-sliced, according to the company’s research.
The format also supports easier portioning and freezing, giving shoppers greater convenience while helping households reduce food waste.
The recipe, however, has not changed, with all New York Bakery bagels continuing to be made using the brand’s authentic method – boiled and then stone baked to maintain the signature soft and chewy texture and New York-style flavour. The Gluten Free range will remain unsliced.
Alongside the sliced format, New York Bakery is also introducing a new packaging design across the range, helping retailers “drive standout at fixture, improve ease of shop and communicate key product benefits more clearly,” it said.
The refreshed packs feature brighter colours and clearer flavour differentiation, while more prominent benefit-led messaging brings relevant nutritional claims, including low-fat and high-fibre credentials, alongside freezer-friendly guidance.
Greater convenience
Claire Kong, marketing director at New York Bakery, said: “This is an important step forward for the range, bringing together greater convenience for shoppers with stronger standout and clearer navigation for retailers.
“By introducing pre-sliced bagels, we’re making New York Bakery even easier to enjoy across key occasions, while keeping the authentic taste, texture and quality shoppers know and love. The refreshed packaging builds on this by making the range easier to shop, bringing each product’s key benefits to the forefront.
“Together, these updates reflect our continued commitment to listening to shoppers, investing in the category and working closely with our retail partners to drive visibility, engagement and repeat purchase.”
The investment will be supported by in-store and online shopper communications, consumer PR and influencer activity expected to reach more than 15m shoppers, to build awareness of the new format and refreshed packs.
New York Bakery’s pre-sliced bagels and updated packaging will begin rolling out from August, starting with The Original packs.
No comments yet