KerryGold campaign 2024

Butter brand Kerrygold has returned to British TV screens this Spring as part of a major new advertising campaign. The multi-channel campaign - ‘May your table always be full’ - explores the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

The new campaign will run on broadcaster video-on-demand and traditional television channels, as well as through high-impact social and digital content across Facebook, Instagram and TikTok.

Marketing director at Ornua Foods UK Nicola Blackmore-Squires said: “For over six decades, Kerrygold has been at the heart of shared mealtime experiences across UK households. In that time, the brand has become a trusted and reliable companion of food-lovers, synonymous with quality and great taste, and known for elevating everyday moments of connection through food. ‘May your table always be full’ is a timeless, powerful brand adage that harnesses what Kerrygold stands for, which we believe is something everyone can relate to.

“Our new campaign lands at a time of ‘golden opportunity’ for Kerrygold in the UK as the brand experiences strong and sustained growth. We aim to build upon this through: the creation of a powerful and distinctive brand positioning; investing in significant year-round marketing support; and an exciting pipeline of innovative NPD, the first of which will appear later this year.”