New egg brand Purely Organic is launching into the UK market, tapping into the growing consumer demand for organic produce with exceptional provenance.
Organic is the second fastest growing egg type and is now valued at £62m in the UK after sales surged 13.4% in terms of value in the last year (Nielsen 52 w/e 30/12/17). This growth is driven by consumers striving for healthier lifestyles and paying ever greater attention to the provenance of their food.
Purely Organic (rrp £2.10 for six eggs) is a collection of six family run small-scale farms. The hens forage amongst fruit trees and a herbal ley range offers naturally enriched nutrients for the hens and a friendly environment for bees and insects. All feed is sourced from their own singular organic mill ensuring traceability.
Purely Organic is the first brand in the UK to display the Climate Partner logo. This means the pulp packaging is carbon neutral and that the production of the boxes will offset the emissions generated by production processes and transport.
Purely Organic is endorsed by British Lion, Freedom Food and Organic Farmers and Growers and is currently available in Nisa stores, supplied by Noble Foods.
David Tromans of Towcester Farm, one of the six Purely Organic Farms says: “We are always looking for ways to improve hen welfare and give back to the environment, meaning our eggs are good for the consumer, good for farms, and good for hens.”