McVitie’s has today announced the launch of its new McVitie’s Penguin Mini Biscuits in a new multipack format.
Offering individually bagged mini penguin shaped biscuits, the launch has a forecasted RSV of £1 million.
The new multipack (rrp £1.69) includes six uniquely inner bags for the McVitie’s Penguin Mini Biscuits.
Rolling out across grocery and convenience stores from mid-January, the range will form part of the wider McVitie’s Sweeet campaign which has seen a £20m investment to date and continues to drive brand awareness and reappraisal across the whole McVitie’s portfolio.
McVitie’s brand director, Kerry Owens said: “McVitie’s Penguin is a well-established and well-loved family favourite so we are incredibly excited to introduce this new format to the market. The new miniature biscuits allow us to continue to bring chocolate-filled chuckles and liven up snacking. As the largest NPD for the brand for several years, we anticipate strong shopper demand to see it on shelf in-store.”