Coca-Cola European Partners (CCEP) has unveiled new limited edition packs, back of pack cocktail recipes and a marketing campaign to celebrate 225 years since Schweppes arrived in London.
Running throughout the summer, Schweppes is launching its ‘Rediscovered’ range of cocktail recipes on-pack.
The seven cocktails include Pink Gin, The Horse’s Neck with Rye Whisky and Navy Grog, and will appear on the labels of 1L, 2L and 12x150ml multi-packs of Schweppes mixers from May 2017. Packs will also change to bold gold and black livery, delivering increased on-shelf stand out to highlight the anniversary.
The brand’s limited-edition anniversary packs have been designed to help retailers tap into the growing popularity of cocktails at home, as consumers increasingly look for more special drinks to enjoy with family and friends.
The anniversary is being further supported by a marketing campaign that includes media, digital and in-store activity.
Simon Harrison, operational marketing director GB at CCEP, said: “For nine generations British drinkers have enjoyed the unmistakable effervescence and bubbles that give Schweppes its trademark bite, and we wanted to mark this milestone by celebrating the brand’s legacy and quality with the next generation of consumers.
“The on-pack recipes highlight the mixability of the Schweppes range and will help retailers tap into the growing popularity of mixers for use in cocktails at home and increase their sales. This summer activation will continue to energise one of GB’s most iconic and much loved soft drink brands, keeping it front of mind with today’s consumers.”