The Magnum Ice Cream Company has announced the launch of Twister Frrreeze - a blend of peach, icy raspberry-apple and zesty orange flavours that leaves a long-lasting cooling sensation even after you’ve finished eating.
With just 66 calories per lolly, Twister Frrreeze combines fruity cooling flavours with the iconic Twister shape to “resonate with a new generation of ice cream lovers,” it said.
Twister Frrreeze has been created to excite younger generations, the supplier said. The lingering coolness is the result of technology developed by The Magnum Ice Cream Company’s R&D team to create the multi-sensorial experiences Gen-Z are looking for.
Olga Mert, brand manager at Walls Refreshment UK, The Magnum Ice Cream Company, said: “Twister Frrreeze is a fun and fruity addition to the range. Designed to catch attention in the freezer aisle and spark excitement, it brings a fun, multi-sensory, ice-cold experience that is unlike anything else on the market. We’re confident loyal Twister fans will love it, and it will attract a wider range of shoppers seeking a treat that’s full of flavour and will really help them feel cool and refreshed.”
Twister Frrreeze is launching in partnership with Disney to celebrate the opening of the new World of Frozen at Disneyland Paris on 29 March, with shoppers able to enter a promotion running from April to July for the chance to win a trip to the park.
Twister Frrreeze is available now across grocery and wholesale with an RRP of £2.75. The launch of Twister Frrreeze emphasises Twister’s continued efforts to expand the range to bring fresh flavour combinations, building on recent innovations such as Twister Tropical and Twister Mallow.
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