The Raw Chocolate Company has unveiled a new look.
The brand aims to redefine the chocolate category and show chocolate in a more positive light by providing products which are not over processed and do not contain any nasty added ingredients. The products are organic, Fairtrade, vegan, soy and gluten-free.
General manager Allan Large said: ”We were adamant that we wanted a new look capable of traversing the conventional confectionery and health food markets, a simple yet vibrant identity with genuine mainstream appeal. The Raw Chocolate Company is all about accessibility. Great taste is the only barometer that really matters for a pioneering brand like ours, harnessing the power of responsibly-sourced ‘raw’ Peruvian cacao and reminding consumers that raw chocolate is chock-a-block with beneficial vitamins and minerals.”
The raw chocolate is used to coat a range of super berries, nuts and seeds including goji berries, mulberries, almonds, ginger, hazelnuts, hemp seeds.