A new National Lottery campaign launches next week to celebrate the volume and variety of prizes it has on offer, while also making an emotional connection around that moment of becoming a millionaire.
The new work will use real winners’ responses to winning life-changing prizes, as well as providing surprising, fun and meaningful facts about winning. One such fact is that the National Lottery creates the same number of winners every minute as there are people on a packed rush-hour double-decker bus.
Arabella Gilchrist, head of parent brand for The National Lottery, said: “The National Lottery plays a vital role in contributing to Good Causes throughout the UK – raising more than £30 million every week – and at the same time awards around eight million prizes weekly. These surprising facts and real-life winner stories will help remind players that real people, like them, are winning on The National Lottery all the time.”
The campaign launches on April 3 and will incorporate radio, OOH and social media. As the campaign develops, there will be further executions through-the-line and across The National Lottery’s own channels.