Potato products supplier Aviko has launched a new range to help consumers recreate their favourite restaurant dishes at home.
The four new frozen products - thick cut super crunch oven chips, rib cut sweet potato fries, bite sized hash browns and herb diced potatoes - aim to reflect current restaurant trends.
Aviko general manager UK & Ireland Mohammed Essa said: “Our new range enables the convenience channel to offer high quality frozen potato products that are better than chips! It’s important to give retailers the opportunity to provide their customers with restaurant quality food that can be prepared quickly and conveniently in their own homes. Not only does our range support them with this, it’s also entirely gluten-free, helping retailers tap into a market worth £210m.”
Retailers can choose from standard packaging or price marked packs for extra stand out in the freezer cabinet.
Aviko’s thick cut super crunch oven chips (rrp £1.29) enable retailers to meet the growing demand for frozen fries, which have recently increased in household penetration to 60%. The chips feature an innovative coating for a crispier, crunchy texture.
The rib cut sweet potato fries (rrp £1.99) are a side with a difference, tapping into the consumer demand for more premium options – a demand that will see retailers reap the benefits with the growing popularity of sweet potato fries outside the home.
Bite sized hash browns (rrp £1) target the popular breakfast occasion and work equally well as a dinner option or as a snack.
Aviko’s herb diced potatoes (rrp £1) are seasoned with basil and parsley for a side that is full of flavour.
Better than chips, each product in Aviko’s new convenience range is made using heart-healthy sunflower or canola oil and can be cooked in the oven from frozen or fried.