Kahlúa has launched a new bottle design featuring stronger coffee cues and a new brand image.
The new Kahlúa bottle is now available from all major wholesalers.
Along with the new bottle design, Kahlúa Original has reduced its ABV to 16% to address evolving consumer trends towards conscious drinking and lower-alcohol options.
Off-trade channel director at Pernod Ricard UK Chris Shead said: “Kahlúa is in double-digit growth as consumers have been experimenting with serves such as the Espresso Martini at home, and the brand is set to continue this momentum with an eye-catching new look that will enhance its visibility on-shelf. The pack refresh is a natural evolution for the brand, and we’re confident it will attract coffee lovers and recruit incremental shoppers to the category.”