Confectionery brand Nerds has announced the expansion of its UK range with the launch of Cherry Lemonade Gummy Clusters, after strong sales in the US.
The Gummy Clusters have rapidly gained worldwide traction, with viral social media appeal and attention from Gen Z audiences. They deliver a distinctive, “multi-sensorial experience,” combining a soft, chewy centre with a crunchy coating of tangy Nerds pieces.
The new Cherry Lemonade flavour brings a sweet-meets-sour twist, blending sweet cherry notes with a refreshing citrus zing to perfectly capture the taste of summer.
Nerds Cherry Lemonade Gummy Clusters will initially be available in Tesco with an RRP of £2 per 113g pack, before rolling out nationwide from September, joining existing Fruits and Berries flavours.
Kevin Massie, supplier Ferrara’s European director, said: “Nerds Gummy Clusters have performed exceptionally well since launch, and we’re excited to expand the range with Cherry Lemonade in time for summer. Shoppers are increasingly seeking bold, shareable formats, and this latest flavour delivers exactly that.”
The launch will be supported by a summer campaign, Meet Your New Squeeze. Inspired by the excitement of spontaneous connections, from new besties to fleeting flings, the campaign positions Nerds Cherry Lemonade Gummy Clusters as the ultimate ‘squeeze’ for summer.
No comments yet