Branded meal and snack manufacturer Symington’s has launched its first major on-pack promotion across its Naked Noodle and Naked Rice ranges, in celebration of Chinese New Year.
With five Asian holidays up for grabs, 200 tech based prizes (including Go Pros, noise cancelling headphones and escape packs) and £30 lastminute.com voucher codes on every pack, the promotion is targeted at consumers looking to ’Escape The Ordinary’.
Supported with shopper marketing, social media and PR, the campaign is designed to drive sales of Naked branded products before new products are added to the range later this year.
Mike Benton, head of snacking business at brand owner Symington’s, said: “The Naked brand continues to go from strength to strength and the on-pack promotion will help drive excitement with our core consumer base and appeal to new shoppers gravitating toward more adventurous flavour profiles.
“Not only are there highly motivating prizes on offer, our partnership with lastminute.com will ensure that every pack will provide added value to the shopper, in the form of a £30 instant online voucher. We’ll also be capitalising on lastminute.com’s massive web-presence and social media following to ensure maximum brand awareness.”