Leading branded meal and snack manufacturer Symington’s, has reinvigorated the iconic Chicken Tonight brand with the launch of a range of ultra-convenient cooking sauce pouches with contemporary flavours.
Drawing on restaurant favourites and the consumer demand for more exotic world flavours, the range includes: Aromatic Moroccan Lemon & Herb; Hot & Spicy Jamaican Jerk; Fiery Salt & Pepper Chilli; and Fragrant Coconut & Lime Leaf Curry flavours.
Available in 250g pouches, the range showcases new black and yellow packaging, which is being introduced across the entire Chicken Tonight portfolio, to enhance stand out on shelf and appeal to new and existing customers alike.
The brand has also enhanced its nutrition credentials. The range of pouches contains no added sugar, is gluten free and based on natural, authentic kitchen cupboard ingredients to create fresh flavours.
Kevin Butterworth, marketing director at Symington’s, said: “Chicken Tonight is a much loved brand, with a really loyal customer base and we’re excited to rejuvenate it and introduce it to new customers discovering the brand for the first time.
“Following extensive consumer research, we wanted to create a range of convenient modern restaurant style favourites to reflect more exotic consumer tastes, with flavours that appeal to the whole family. Both the pouches and jars are suitable for oven baking or pan cooking in one easy step, giving even more choice to create delicious, quick, exciting chicken dishes at home and liven up mid-week meal times.”
The brand reinvigoration is supported by an extensive marketing campaign including outdoor advertising, social media, PR, radio advertising and experiential sampling.