Monster Energy has added two new products to its portfolio including Monster Energy ‘The Doctor’ - a special edition pack which celebrates the brand’s relationship with MotoGP series.
The Doctor is the nickname of the motorsportsman Valentino Rossi. The drink has a crisp citrus flavour which is combined with the Monster Energy Blend and is packaged in a yellow 500ml can matching Rossi’s VR46 brand. Throughout the season Rossi will be holding a can of The Doctor on the podium during any race victories.
Also new is Monster Assault, a blend of soda and Monster’s Energy blend designed to provide greater variety. The addition of the products, says distributor CCE, follows growth of Monster Energy by 17% last year (Nielsen).