Mondelēz International has unveiled the winner of its 2026 Cadbury Creme Egg How Do You Display Yours? competition.
Reena Patel, owner of Ongar Retail Ltd (Senners) in East Anglia, has won the grand prize of £1,000 worth of vouchers.
How Do You Display Yours? invited retailers to get creative and share their most imaginative and eye-catching Cadbury Creme Egg displays. Anyone who shared an image of their display via the entry form on Mondelēz International’s trade-focused advice and information site was entered into the competition.
In addition to Reena’s grand prize, there were runner-up prizes ranging from £25 to £500 of vouchers. The competition mirrored the consumer-facing campaign and gave retailers the license to get creative and drive excitement in their stores during a key sales period.
Reena said: “Being chosen as the winner is incredibly exciting. This display came from the heart and was a real community effort, with members of the local community helping me create it. We love working with our local customers and ensuring that our store is a friendly and welcoming place for everyone.
“It’s fantastic to see all our hard work recognised by winning Cadbury’s competition. The display performed really well, driving additional sales for our Easter products, as consumers were struck by it as they came in the door.”
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