Everyone is a winner with Mondelez’s first ever cross-brand candy promotion, running for 11 weeks from July 21 to October 4.
The ’Win Nothing But Fun’ summer promotion runs across 32 lines in the Maynards, Bassetts and Natural Confectionery Company ranges, to drive trial and repeat purchase.
Packs will carry bright pink stickers featuring candy favourites and will have special codes on the reverse which consumers can enter at www.nothingbut fun.co.uk. Prizes range from money-off coupons through to outdoor games, Ferrari driving, European weekends away and Northern Lights experiences.
Bright pink standout POS material is available for retailers, and digital marketing will back the promotion.