Cadbury Dairy Milk will be hitting TV screens with an eight week campaign, which kicks off on 18 January. The 60 second TV ad will be followed up by a 90 second version, which will be rolled out across cinemas nationally later this month. Following on from the brand’s Joyville marketing, the playful ad shows a man working in a mundane office, whose world is brightened when he eats some Cadbury Dairy Milk and unleashes his joyful side. The campaign will highlight the brand’s new packaging design and will be supported by a £7.5m marketing campaign. Cadbury Dairy Milk was founded in 1905 and is now a £515m brand.