Cadbury Dairy Milk (CDM) with Daim is the latest offering from Mondelez International.
The 120g tablet comes in outers of 15 and features crunchy almond caramel pieces.
It is expected to follow the success of CDM with Oreo, which has generated over £10m sales since its launch last year. The product will be supported by a six-figure marketing investment, including PR, digital and in-store activity. “Bringing together big names creates excitement among consumers of both brands, opening up a much larger market and encouraging impulse purchases,” says CDM marketing manager Rick Lawrence.
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