Más+ by Messi, founded by footballer Lionel Messi and Mark Anthony Group, is set to enter the UK convenience market exclusively through Spar from 10 March.
The hydration drink brand features four Messi-inspired flavours: Limon Lime League, Berry Copa Crush, Orange d’or and Miami Punch.
The 500ml bottles (RRP £2.50) would be exclusive to participating Spar stores in England, Wales and Scotland until 31 March, said the retailer.
After selling out online in less than an hour during its launch in June, fans worldwide are excited to try the new drink, said Spar.
“We’re excited to introduce Más+ by Messi as a first-to-market proposition in convenience and wholesale, providing both our shoppers and retailers with even more reasons to choose SPAR,” said Jo Wrate, category trading director for Ambient at A.F. Blakemore & Son.
The drink contains electrolytes, vitamins and minerals, with no artificial colours, sweeteners or caffeine.
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