A weekend break to New York is the prize in an on-pack promotion from Maple Leaf Bakery's New York Bakery Co bagels. 

The promotion is the brand's biggest ever and runs throughout November and into December on packs of Plain and Cinnamon & Raisin bagels. The competition is offering 250 prizes consisting of a three-night weekend break for two people in New York City.

Each pack of bagels will feature a unique code which consumers can enter into a website detailed on-pack to see if they've won.

TV ads highlighting the promotion started yesterday and will run until December 18 on all major channels and a range of digital stations.

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