The promotion is the brand's biggest ever and runs throughout November and into December on packs of Plain and Cinnamon & Raisin bagels. The competition is offering 250 prizes consisting of a three-night weekend break for two people in New York City.
Each pack of bagels will feature a unique code which consumers can enter into a website detailed on-pack to see if they've won.
TV ads highlighting the promotion started yesterday and will run until December 18 on all major channels and a range of digital stations.
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