Maoam has added a new colour and flavour to its Maoam Pinballs.
Following a Facebook campaign, for a limited time Maoam Pinballs will include raspberry flavour blue chew.
Marketing manager Hayley Johnson said: “When we announced to our Facebook fans that we wanted to shake up a bag of Pinballs they told us that they would like to see a brand new colour, with 80% asking for blue. So we are treating consumers to raspberry flavour blue chew.
“By adding a hugely popular colour and flavour to Pinballs, which is already one of our top sellers, we know that Maoam Pinballs featuring blue chew will be a top treat this summer.”
The blue chew is available until mid-October and the launch will be supported by a summer marketing campaign, which will include digital and social activation, PR and POS to help drive sales for retailers.