Fairy has renewed its partnership with children's charity Make-A-Wish for the sixth year.
Special packs of Fairy Original and Fairy Lemon Dishwasher Tablets will donate 20p to Make-A-Wish with every purchase. The partnership will be backed by TV, cinema and print advertising.
2021-02-22T08:47:00ZThis content is provided by Unilever Partners for Growth
Unilever’s Partners for Growth team asks category director Kat Simpson to analyse what impact the pandemic has had on shopper behaviour and how convenience retailers should respond
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