Lynx, the UK’s leading male grooming brand from Unilever UK (Nielsen Mat Sales w/e 05.12.15), is set to expand its portfolio with its new fragrance Lynx You.
The latest fragrance will come in four formats; 150ml body spray (rrp £3.65), 200ml body spray (rrp £4.29), 250ml body wash (rrp £2.84) and 400ml body wash (rrp £3.39). These will be supported by a £4.5million marketing media investment, including digital and social activity, POS, retailer competitions as well as a TV campaign, set to air in April.
Rolling out now, Lynx You features a subtle, fresh fragrance is designed to help men express their individuality.
Dilraj Athwal, brand manager for Lynx at Unilever UK, said: “We’re very excited to launch Lynx You range and are expecting it to be one of our most popular ranges to date. As one of the UK’s most trusted brands, we’ve designed the You range to encourage consumers to embrace their individuality. The new marketing campaign builds on last year’s launch of Find Your Magic, and demonstrates to men that everyone has something to offer.”