Lynx, the UK’s number one male grooming brand, has announced the launch of its biggest new variant of 2018, Lynx Gold.
The new fragrance will be supported by a £6m marketing campaign, which includes TV advertising. The range will also be the brand’s main focus for the rest of the year.
The Gold range is available in 150ml body spray (rrp £3.65), 200ml antiperspirant (rrp £4.29) and 50ml roll on (£2.09). The range features a modern and refined wood and vanilla fragrance.
Jamie Brooks, brand manager for Lynx at Unilever UK, said: “We’re big believers in encouraging our fans to embrace their individuality. The launch of Lynx Gold is part of our next step in inspiring guys across the country to confidently express themselves.”
The Lynx Gold range is available now.