Lucozade has extended its energy range to include reduced sugar Cloudy Lemonade.
Available now, the latest addition has the same functionality as the core range, but with half the amount of sugar.
The drink comes in 500ml (rrp £1.15), 380ml (rrp 95p pricemarked), 6x380ml (rrp £3.85) and 1ltr (rrp £1.99) formats. Its introduction is being supported by a £1.8m media spend.
According to Nielsen figures, reduced sugar and healthier options represent £1.7bn-worth of sales in the soft drinks market, with 5.8% growth year on year.