Lotus Biscoff has announced its first-ever social media led campaign, which will launch in the three weeks prior to Pancake Day on 21 February.
Using the strapline, ‘This Pancake Day, Show Off With Biscoff’, the activity will encourage consumers to ‘show off’ their Biscoff created pancakes, whether they be traditional crepes, American or even smaller Scotch varieties, through the use of the #ShowOffWithBiscoff hashtag.
The campaign will be supported in-store through flashed packs featuring ‘This Pancake Day, Show Off with Biscoff’ messaging that will drive consumers, via a QR Code, to a range of inspirational recipes on the Lotus Biscoff website.
Frances Booth, category development & marketing manager at Lotus Bakeries, said: “This is the first time that Lotus Biscoff has developed a campaign specifically for social media and we are particularly excited to engage with Lotus Biscoff loving consumers to see how they will Show Off with Biscoff this Pancake Day. The campaign will run across Instagram, Facebook and Youtube for a three-week period from the 1 February and will be supported in-store through specially designed packs.”
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