Treasury Wine Estates is offering independent retailers the chance to wine £1,000 worth of flight vouchers as part of its new Lindeman’s Sunshine campaign.
Including a mix of digital, in store and shopper marketing initiatives, the Sunshine campaign aims to help retailers tap into the growing trend for drinking wine at home.
To win the competition, which launches on 1 July for two months, retailers need to take a picture of their fixture, including the Lindeman’s ‘Enjoy This Evening’ PoS which will be available in wholesaler depots nationwide, and send it to firstname.lastname@example.org.
The main prize will be awarded to the retailers with the most creative display, showcasing Lindeman’s Bins wine and the ‘Enjoy This Evening’ campaign. The winner will receive the flight vouchers from Trailfinders.
There will also be a case each of Lindeman’s Bin 65 Chardonnay and Bin 50 Shiraz up for grabs for two runners up.
The competition will run alongside a consumer-facing digital campaign aimed at Lindeman’s target audience of 30-50 year old women who balance busy lifestyles while managing to remain digitally active. The digital campaign will include a partnership with Foodies100 to host a ‘Show Us Your Sunshine’ competition for bloggers to create their own food recipe to pair with Lindeman’s.