To celebrate its British roots, Lambrini has launched a limited edition line-up of bottle wraps and competition to win a Mini Cooper.
Available now, the new on-pack promotion has been rolled out on all 75ml and PMP bottles of Lambrini Always Original, So Strawberry and Very Cherry, offering consumers the opportunity to win a car.
To enter the prize draw, consumers will need to register their details online via a link printed on the back of promotional bottles.
Lambrini’s latest limited edition skus, featuring Union Jack and Mini Cooper imagery, will be available to retailers and wholesalers until December 2018, supported by PR and social media activity.
Emily Cross, brand manager for Lambrini at Halewood Wines & Spirits, said: “Just like Lambrini, the iconic car brand Mini has timeless appeal, provides endless fun and is very popular among our audiences. As such, we’re confident that the ‘Win Our Mini’ competition will stimulate demand and drive consumer interest from both loyal and new fans discovering Lambrini for the first time.”