Kicking off the summer of sport, Kronenbourg 1664 has launched limited-edition packaging to drive sales for the upcoming football season, to celebrate its recent ‘Pour La Victoire’ campaign.
Available until July 2018, Kronenbourg 1664 is inviting football fans to ‘take home a taste suprême’ with the eye-catching and unique cans.
Toby Lancaster, Category & Shopper marketing director, said: “Kronenbourg 1664 has become an iconic lager during major championships and football occasions. With 52% of beer and cider value sales sold over key seasonal periods, our most popular packs have recruited over 800,000 shoppers, delivering more spend uplift as consumers trade up and look for a premium alternative, to toast a special occasion.
“With over 350 years of success, Kronenbourg 1664 has unrivalled insight into the taste of victory so, whatever event they are celebrating this summer, consumers will be able to experience their own victory with Kronenbourg 1664’s well-loved taste and new stand-out design.”