Heineken is promoting Kronenbourg 1664 with a new campaign starring Eric Cantona as well as opening a pub staffed by dogs.

The campaign kicked off on May 2 with a TV advert in which Cantona is seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace-tians”. Cantona drives his canine companions around Alsace, with viewers seeing The Alsace-tians leaping into action to deliver a timely Taste Suprême. The new creative can be viewed at https://www.youtube.com/Kronenbourg1664

Eric Cantona will also be appearing on new limited edition packaging of Kronenbourg 1664 launching on May 16.

Kronenbourg 1664 is also opening the ‘Bar D’Alsace-tian’; the world’s first bar staffed entirely by dogs. The four-legged staff of professionally trained Alsatians will wear a customised dog harnesses with a miniature wooden barrel mounted at the front to deliver a Taste Suprême of Kronenbourg 1664 directly to customers at their tables. Bar D’Alsace-tian will be located on Greek Street in London and open to the public on May 6, from 6pm – 8:30pm.

Heineken beer brand director Ifeoma Dozie, said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême, and once again featuring the inimitable brand ambassador Eric Cantona. The Alsace-tians and ‘Bar D’Alsace-tian’ continue the humorous and tongue-in-cheek narrative already established in past campaigns, but take the Kronenbourg story in a completely new direction - demonstrating in a brilliantly creative way the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”

Only customers with a table reservation at Bar D’Alsace-tian will be permitted entry. For more information on table reservations visit www.biletto.co.uk.