Kraft Foods is meeting consumer demand for value for money with pricemarked packs (PMPs) of Cadbury Picnic and Chocos.

The firm claims that PMPs help improve the rate of sale, and that Cadbury Dairy Milk 49g saw a 9% increase in rate of sale since 50p pricemarked packs were in store.

“Research shows that almost half of shoppers say that a PMP would encourage them to switch brands,” said Susan Nash, trade communications manager at Kraft Foods. “We hope that the popularity of PMPs will help to increase distribution within the category and in-turn drive value sales.”

rrp: 50p

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