Kopparberg has launched its summer marketing campaign with a £5m investment in events, press, social media, digital and outdoor.

The multi-channel activity will focus on Strawberry & Lime and Elderflower & Lime, before introducing the brand-new Frozen Fruit Cider range.

Following the success of the ‘Elderflower Beards’ creative in 2014 by 18 Feet & Rising, this year’s campaign for Strawberry & Lime takes inspiration from trends rooted in tattoos and body art.

From May to August, Kopparberg will use the creative as part of its largest outdoor campaign to date with over 1,900 sites and approximately 4,000 six-sheets in eight key cities across the UK. High impact sites include London’s Piccadilly Circus, Manchester’s Piccadilly Gardens and Glasgow Central.