Swedish cider brand Kopparberg has launched a multi-million pound advertising campaign in a groundbreaking partnership with music platforms Spotify and Last.fm.
The multi-platform campaign, entitled ‘ün-established since 1882’, celebrates people who share Kopparberg’s approach to doing things differently. The ad, which airs on TV from May 15th and cinemas later in the month, is set and shot in Stockholm. It is the first time Spotify and Last.fm have worked together with a brand.
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