Ferrero is bringing a twist on the original Kinder Bueno with the launch of a white chocolate coconut variant.
Available now and joining the classic, white and dark skus; Kinder Bueno Coconut will launch as a special edition product to reflect the rise in popularity of the ingredient.
Kinder Bueno remains popular in a competitive category with the brand growing at 14% (Nielsen ScanTrack, Total coverage, Value Sales, 52 weeks to 15.04.17) and is currently worth £41.8m. Kinder Bueno Coconut offers melt-in-the-mouth pods of smooth hazelnut cream encased in a coconut milk and white chocolate covered wafer bar and dusted with coconut flakes. Like all Kinder Bueno bars, the coconut variant comes in pairs of four pods with each side individually wrapped.
Levi Boorer, customer development director at Ferrero, said: “We are always looking to bring a bit of different to shoppers and this time it’s with a touch of tropical; perfectly timed for the busy summer season ahead for retailers. With adults making up two thirds of Kinder Bueno consumption, we continuously strive to create confectionery that appeals to this age group. With the ingredient seeing a rise in consumer awareness in the last year, we’re anticipating a strong performance for this exciting new variant.
“We can’t guarantee the UK weather, but we can ensure retailers are fully prepared for the launch of Kinder Bueno Coconut thanks to our free POS available via www.YourPerfectStore.co.uk for retailers to make the most of in-store.”