Ecotone UK’s natural snack food brand, Kallø, has announced it’s created a partnership with Padel Social Club as part of the brand’s summer sampling activity.
Aligning itself with the UK’s fastest growing sport, Kallø will partner with Padel Social Club in Earls Court for five Padel & Pilates events throughout the summer.
The brand announced it’s on a mission to put Kallø Veggie Cakes in the hands of 150,000 consumers this summer.
At each event, participants will be able to take free samples of the brand’s best-selling Veggie Cakes from sampling bins and will also get to enjoy a series of Veggie Cake canapes.
In additio, Kallø also handed out free Veggie Cakes at the Wimbledon semi-final screening at Eccleston Yard, Belgravia, as well as to festival goers at Happy Place festival in Old Deer Park in Richmond last weekend.
Kirsten Gautrey, Kallø’s senior social media and activation manager at Ecotone UK, said: “We know that when people try Veggie Cakes they’re instantly impressed at the flavour and we’ve had some fantastic reactions and positive reviews from customers.
“Our Veggie Cakes have gone viral several times after high profile influencers have tried them and shared their experience. We’re working with influencers again over the summer and inviting them to join our sampling events to continue to spearhead that message for us and extend our reach.
“We’re repositioning Kallø into an exciting lifestyle brand through our social media strategy this year with a whole new look and feel and revamped tone of voice that resonates more with a modern foodie audience.”
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