Holie’s healthy cereal range secures new national listings

Dutch cereal brand Holie’s has just secured national listings for six of its skus, described as ‘the world’s most healthy cereals.”

Starting out in Morrisons stores and also available to independent stores via CLF Distribution and JD Wholesalers, the range spans everything from Granola Clusters to a Low Carb Crunch.

The brand first broke onto the UK breakfast scene in early 2025 and has seen continued growth since launch. On a mission to “challenge the category with bold, better and healthier alternatives,” it is now the fastest-growing cereal brand in Europe.

Co-founder, Valentijn Van Santvoort, said: “Since launching in 2018, we’ve been on a mission to challenge the food industry and help people rediscover what truly healthy breakfast looks like. For too long, major cereal brands have hidden high levels of sugar in products marketed as ‘healthy’ when they’re anything but.”