Jordans Cereals, Britain’s number one granola brand (Nielsen Scantrack Data, 2017), is launching a new low-sugar cereal range that contains less than 5% sugar for health conscious Brits concerned with the levels of sugar in their food.
Research has revealed that the average Brit scoffs double the recommended daily intake of added sugar – amounting to a whopping 14 cubes a day. However, a 2016 report from Diabetes UK stated that 75% of British adults wanted food manufacturers to reduce the amount of saturated fat, salt and added sugar in their products to make it easier for people to eat more healthily (Diabetes UK, February 2016).
Jordans Cereals’ new granolas (rrp £3.99) aim to help Brits better manage their sugar intake as, per 45g serving, they contain 1.3g sugar in the Almond & Hazelnut variety and 2.2g in the Cherry & Almond.
Andrew Dale, brand manager at Jordans Cereals, said: “We have been working hard to create new low sugar granola recipes that contain no artificial ingredients. Using chicory root fibre, the root fibre from a vegetable, we’ve created two new great tasting granolas with less than 5% sugar.”
Jordans Cereals’ Low Sugar Cherry and Almond combines luscious dried cherries and crunchy almonds, with toasted wholegrain oat and barley clusters. The Almond & Hazelnut recipe mixes oats and grains with sliced and whole almonds, as well as roasted, chopped hazelnuts.