Jim Beam Apple will make its television debut this summer.
The Jim Beam Apple advertisement features Jim Beam’s global partner Mila Kunis and introduces the new product and its refreshing, signature cocktail – the “Jim Beam Apple Splash”.
Maxxium UK said the advertisement would reach over 52% of the UK population, with the programme schedule including TV shows such as Big Bang Theory, 8 out of 10 Cats Does Countdown, Breaking Bad and Iron Man, targeting 25-35 year old males.
The introduction of new flavours to the Jim Beam family has fuelled the growth of the brand in the UK, increasing at 53.5% volume (Nielsen).
Maxxium UK’s marketing controller for Imported Whiskey, Janice McIntosh, said: “We are excited to see the world’s No. 1 bourbon, Jim Beam, back on TV with a focus on Jim Beam Apple and to share this new product with consumers at a time when bourbon is in high demand.
“Flavours remain an important segment of the category and we are proud to support the launch of Jim Beam Apple and communicate a refreshing signature serve that is a new and exciting way to enjoy Jim Beam. ‘Jim Beam Apple Splash’ is a refreshing serve perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured bourbon.”
Jim Beam Apple is available in 700ml bottles and has a rrp of £19.70