Jim Beam adds Orange flavour to range

Jim Beam has added an orange variant to its range.

Jim Beam Orange (rrp: £18) will initially launch in Asda and online from February before being rolled out to the wider market from May.

The new launch joins Jim Beam’s range of other flavoured whiskies - Jim Beam Peach, Apple and Honey, and was developed with summer cocktails in mind.

Sarah Isaac, head of UK brand marketing at Beam Suntory said: “After the successful launch of Jim Beam® Peach in 2021, we are looking forward to the launch of Jim Beam Orange, to encourage new occasions and recruit new consumers to taste the spirit.”