Pladis has launched McVitie’s Jaffa Cakes Pocket Packs - a new format suitable for adult lunchboxes.
The new format caters to the increasing demand from young adults (18-24 years old) for on-the-go consumption, according to the brand.
The individual pocket packs contain three cakes in easy-to-carry packaging and are sold in a multipack of six (6x3 cakes, rrp £1.79).
Kerry Owens, pladis UK & Ireland marketing director for Sweet, said: “We constantly look for new ways to innovate our most popular products and ensure they cater for the needs of all our shoppers. Food ‘to go’ is a growing trend which our new McVitie’s Jaffa Cakes packaging format taps into, providing a convenient solution for portion control, portability as well as long-lasting freshness.”