Jack Daniel’s Tennessee Whiskey is introducing the first cocktail to its premix range.

Jack Daniel’s Lynchburg Lemonade offers its off-trade customers the opportunity to enjoy the serve, which is already established and popular in the on-trade.

The new drink is made using three ingredients; Jack Daniel’s Tennessee Whiskey, Triple Sec and traditional Lemonade. The new product highlights the brand’s provenance by referencing its hometown of Lynchburg, Tennessee on the label.

Packaged in a convenient, on-trend 330ml format, Jack Daniel’s Lynchburg Lemonade is available to off-trade customers now. 

To maximise sales, Jack Daniel’s - which is owned by Brown-Forman and distributed by Bacardi Brown-Forman Brands in the UK - recommends retailers stock Jack Daniel’s Lynchburg Lemonade chilled alongside other products within the Jack Daniel’s existing premix range, which includes the UK’s No.1 premix, Jack Daniel’s & Cola (Nielsen RMS: Total Market: Value Sales: WE 28.01.2017), as well as Jack Daniel’s Tennessee Honey & Lemonade and Jack Daniel’s & Cola Light.

As demand for premix products continues to grow at +14% (Nielsen RMS: Total Market: Value Sales WE 28.01.2017) retailers are advised to stock up to ensure they have the right range of flavours to suit all tastes during the many social occasions that summer presents.