Jack Daniel’s Tennessee Honey, from Bacardi Brown-Forman Brands (BBFB), is giving one lucky shopper a once in a lifetime trip to the Jack Daniel’s distillery in Tennessee with an intimate gig.
In the convenience channel, bottles have been distributed with neck tags and stores have received competition posters to promote the competition.
To enter the shopper must purchase one of the neck tagged bottle on the neck tag there is a URL leading to a microsite. The shopper then just needs to enter their details to be in with a chance of winning.
The promotion also aims to educate shoppers on how best to enjoy Jack Daniel’s Tennessee Honey; chilled, over ice.
Crispin Stephens, head of commercial planning and activation for BBFB, said: “We’re looking forward to engaging with key grocery and convenience partners as well as across the UK through our off -trade campaign. We hope to capture the attention of shoppers to encourage sales, whilst educating them on how best to enjoy Jack Daniel’s Tennessee Honey; chilled, over ice.”