New alcohol-free beer brand Infinite Session is entering the convenience channel with its IPA four-pack.


Infinite Session’s new IPA is dry-hopped with Amarillo and Cascade, contains 75% less calories than regular strength beer and is low in sugar.

Infinite Session co-founder, Chris Hannaway, said: “At Infinite Session, we believe beer is bigger than booze. We pride ourselves on creating great tasting alcohol-free beer, that brings you the same level of flavour and craftmanship as our alcoholic counterparts. We know there is increasing demand for low and no-alcohol options and UK sales are at an all-time high.”

Infinite Session IPA will be available to independent retailers via London supplier James Clay, with an rrp of £4.75 per 4 x 330ml pack.