Wrigley is introducing two new flavours to its Hubba Bubba Bubble Tape portfolio. Exclusive to Route-To-Market, Independents and Symbol groups, Cola and Fancy Fruit Bubble Tapes will be available to retailers from the end of May.

With Cola and Fancy Fruit having a proven track record of performing well in other markets, Wrigley looks set to drive category growth in the UK, building on the continued strong growth of its Hubba Bubba Snappy Strawberry Bubble Tape (+11% YoY) (Nielsen Scantrack, w.e. 25.03.17).

Offering great value for money at a recommended retail price of 92p, both Bubble Tapes are available in a length of 180cm for hours of great tasting bubble blowing and sharing. The iconic clamshell packaging is popular with bubblegum lovers. In addition to protecting the gum in their pocket it also helps dispense and cut the tape too.

Claire Domoney, brand manager at Wrigley, said, “The bubblegum flavour of the Fancy Fruit product is the most incremental flavour in the gum category after mint and represents a huge sales opportunity for retailers. We know gum is highly impulsive so make sure you keep a fully stocked display to maximise your profit potential and guarantee repeat visits. For those looking to keep up-to-date with the latest flavour trends in the gum category, our new flavour Hubba Bubba Bubble Tapes are a must stock.“

Look out for Hubba Bubba tape in Cash and Carry depots in the fixture and at front of depots, dressed with display.

For more information, call the Wrigley hotline on: 0845 604 8495