Heinz is aiming to drive growth in the total sauces category this summer with the launch of its new Heinz sauces range campaign.
Designed to increase purchase and consumption of sauces during key summer barbecue events, the brand-new 360-degree media campaign will recruit the next generation of sauces buyers, whilst driving relevance, taste preference and showcasing Heinz’s diverse repertoire of sauces.
Kicking off at the end of May, and supported with £5m media value, the campaign creates a positive emotional connection with consumers, inspiring them to use a wider range of sauces this summer. With the strapline ‘Add a Little Magic’, consumers will be encouraged to combine food with Heinz sauces to magically elevate everyday meals taking them from good to great.
Heinz’s ‘Add a Little Magic’ TV campaign will kick-start sales of sauces for retailers across the summer, and is the first time the new Heinz Yellow Mustard will be on air. With adverts airing across a range of popular TV shows, the campaign will also be visible across social media platforms, radio and digital. A full range of supporting POS material will also be available to retailers, including ‘Add a Little Magic’ gondola ends, security shroud’s, host food placement, display units and in-aisle POS.