As part of its integrated global Spectre campaign, Heineken has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase.
It had also announced a digital campaign featuring the world’s “first ever” selfie from space, dubbed the ‘Spyfie’.
Heineken’s Spectre campaign is the brand’s largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, will be released in the UK on October 26 and in the US on November 6.
The campaign will first be launched via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later.
The commercial can be viewed here: http://youtu.be/vuMvhJaWIUg
David Lette, Heineken brand director said, “In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan’s experience. By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bond”.
Fans will be given access to exclusive Spectre content through an estimated half a billion Spectre bottles on sale around the world. Consumers simply scan the Heineken logo on special edition Spectre bottles, cans and packs to unlock exclusive content with Daniel Craig, plus behind the scenes footage from five of the movie’s dramatic locations; Mexico City, Rome, London, Austria and Morocco.