Hancocks has unveiled a re-launch of its Kingsway brand in an effort to bring it up to date.

The 52-year-old brand will be re-vamped over the coming months with elements such as its iconic crown getting a more contemporary look.

Hancocks purchasing director Jonathan Summerley said: “We’re really pleased with how the re-launch of Kingsway is coming together. It’s a massive task given the number of confectionery products involved and, once completed, will prove to be a massive asset to our customers. Shoppers will start to link the range together much more easily, choosing and relying upon its good value credentials.”

The brand has also launched a wooden tree for its Kingsway Lollies range which holds 136 lollies. The tree is filled with six flavours and costs £16.29 (plus VAT) with a total rrp of £34.