Hancocks has gone big for Christmas with a 1kg chocolate bar.

The bar is half a metre long and has an rrp of £9.99 and a margin of 33%. Purchasing director Jonathan Summerley said: “We always like to have some fun with our Christmas range and this enormous Kingsway 1kg Chocolate Bar should be a hit with our retailers who like the same approach.”

The cash & carry has also launched a range of lollies for the festive season. With a price range of 25 - £1, the varieties include Christmas Chocolate, Mallow, Jelly, Swirly and Tree Pops.